HMG worked with L’Bri, a local skincare company based in Mukwonago, Wisconsin, to develop the rebranding strategy for their company. We developed a fully integrated look for their brand, designing a color palette and logo to match their natural, but elegant feel. As aloe vera is a primary ingredient in their brand, we incorporated it into their logo and the background of their website, marketing materials and packaging concepts. We chose a color scheme that could be used across all of their branding materials to create a fresh, cohesive look. L’Bri approved the final mark and logo, however due to excessive costs associated with development of new packaging to incorporate new branding, they delayed the full integration due to project costs.