Web Design and Development
Harris Marketing Group brings years of integrated online marketing strategies including web development and interactive design to bring our client’s brands to life with creative, clean and innovative solutions.
Website Design: We believe that a strongly designed website is a critical piece in any successful marketing strategy. We have a talented on-site staff with extensive experience in creating and designing websites that attracts and delights current and new customers and industry influencers.
Website Development: Our websites are fully-tested and mobile responsive. We employ the latest technologies, including our preferred platform, Joomla, an open-source, user-friendly content management system.
Website Optimization: The world of technology is always changing, and as a result, your website should continue to be optimized. We can work with you to provide website optimization solutions including SEO, CMS and software upgrades, and online marketing strategies to drive traffic and convert visitors to leads.
HMG partnered with the Association of Educational Therapists (AET) to redesign their website and update the AET brand. Previously their site was developed in pure HTML, and so the new website was converted to the Joomla Content Management System (CMS). Improvements that came with the switch to a CMS included a Find an ET directory, a member directory, and a webinar registration system. A color palette was chosen that maintained the green and blue of the existing brand, but it was updated to create a modern look. HMG incorporated the new AET brand across their marketing materials, newsletter template, and publication designs.
HMG partnered with Thrift Benefits to improve the company’s overall brand and attract new customers. Through color psychology and audience research, we were able to update the brand with a new color palette, imagery and messaging that would attract ideal customers. Before our brand redesign, the company’s color palette was red and black and didn’t clearly communicate the message of health, wellness, and family-oriented services. After our update, the company was given a whole new identity that clearly represented the business’s goals. We redesigned their website, updated their social media channels, and redesigned their marketing materials, making it easier for the Thrift Benefits staff to reach out to potential new customers in a professional and cohesive way.
HMG handles multiple contracts and projects for XALT, both for the XALT staff and its members. HMG developed the XALT brand, including the development of the company’s name, brand, messaging, and value proposition. We continue to provide ongoing outbound marketing, graphic design, and communications support to attract new members. In addition to maintaining the association’s brand and marketing, we offer XALT members marketing services such as web design, marketing materials and more, as an added additional member benefit and to increase revenue for XALT.
We partnered with the National AHEC Organization (NAO) to improve their overall brand and marketing efforts. We completely redesigned their website, converting from pure HTML site to a Content Management System (CMS). With the conversion came increased functionality including a Find an AHEC directory, members-only website, and healthcare newsfeed. In addition to updating their main website, we designed a mini website for the national AHEC Scholars program. We continue to provide ongoing marketing support including communications, design, and marketing services by handling email campaigns, social media updates, and graphic design services to reach more members and increase national brand awareness.
HMG worked with L’Bri, a local skincare company based in Mukwonago, Wisconsin, to develop the rebranding strategy for their company. We developed a fully integrated look for their brand, designing a color palette and logo to match their natural, but elegant feel. As aloe vera is a primary ingredient in their brand, we incorporated it into their logo and the background of their website, marketing materials and packaging concepts. We chose a color scheme that could be used across all of their branding materials to create a fresh, cohesive look. L’Bri approved the final mark and logo, however due to excessive costs associated with development of new packaging to incorporate new branding, they delayed the full integration due to project costs.
HMG worked with WM Plastics (original client name) to re-engineer their market positioning and value proposition. After extensive market research, HMG helped to reposition WM Plastics from a plastic injection molding company to an integrated product development company, renaming to Novation Industries. HMG also embarked on a comprehensive rebranding project that incorporated a new logo mark, messaging, company website, corporate identity and new collateral. HMG renamed WM Plastics to Novation Industries – Novation implying “innovation” and Industries connoting “manufacturing.” A family brand strategy was developed to create an over-arching image and sub-bands were designed to promote specific areas of expertise – design, plastics, manufacturing and logistics. An integrated design concept was created that encompasses a clean, white modern appeal with repeating logo elements. We also won a design excellence and branding award for our work on the Novation rebranding.
SOFE came to us with the need to redesign their website within 30 days to accommodate their transition to a new association management company. We upgraded their website to a Joomla CMS system, and provided a fresh, modern look to position the association as a leader within their industry. With the transition to the Joomla CMS came easier editing access, a members-only document library, and online CE reporting.
HMG partnered with AAMAS to redesign their website from an HTML site into a WordPress website. The new and improved look modernized the AAMAS brand, and brought a suite of new features including a member directory, job posting platform, and members-only resource area.