American Academy of
Orthotists and ProsthetistsNational Society

Event Branding

For each annual conference, we worked with AAOP to establish the event branding, utilizing the logo as the initial design concept.

STRATEGY
We worked to translate the mark into all the event’s collateral experiential elements. Some of these elements include: exhibitor prospectus/contract, advertisements, directional signage, registration area signage, attendee badges, grand hall stage design, on-site promotional material, and more.

COVID-19 CONSIDERATIONS
A key area of development was how to handle the flow of attendees upon arrival. Having just come out of COVID-19, a great deal of concern was paid to how people should interact in a small area. This drove our decision to redesign and expand the registration area, adding an area of self-check-in kiosks that separated the attendees, moving them to an expedited area.

IMPLEMENTATION
HMG partnered with an event production company to produce all of the signage and bring our visual designs into a physical space. This included stage design, custom-building exhibit structures, desks, registration area, and pillar displays.

Event Management

Our event management team provided general planning support and on-site management for the annual conference to ensure things ran smoothly.

AREAS OF MANAGEMENT:

• Pre-event activities including event structure, protocols, operations planning, budgeting, contract negotiations, speaker management, hospitality and catering management, event branding, and experiential preparations.
• Design and promotions including conceptualization and production of the event spaces, digital advertisements to attendees, and promoting the conference to exhibit vendors.
• Sponsorships, exhibitors, and sales including identifying revenue streams, advertising campaigns, enticing vendors for exhibits and sponsorships, and automating the registration and check-in areas.
• Technology and Audio/Video including assistance with the mobile event app, coordinating the A/V team in the various breakout room and halls, and ensuring sufficient power and internet capabilities.
• Logistics including any on-site coordination between the venue, A/V company, decorators, set and installations, food and beverage planning, exhibitors, staff, and attendees.